[Updated on March 26, 2024]
One of the primary reasons why some companies are still hesitant to invest in VR is due to the lack of clear ROI (return on investment). However, companies that embraced extended reality (XR) early on can now reflect on its significant impact on their growth. According to a recent study by Forrester, Mixed Reality (MR) yielded a 3-year ROI of 177% for decision-makers.
Drawing from our expertise in VR working with industrial clients since 2004, let’s explore the expected ROI for companies operating in the B2B market when leveraging XR.
