At its WWDC 2023 keynote, Apple finally unveiled Apple Vision Pro, his long-awaited mixed reality headset. Even if most of the features had already been leaked to the press, the moment is still dramatic.
A few years ago, there was a lot of hype around Virtual Reality. 2016 was supposed to be the big breakthrough year, then 2017, then 2018… There were talk about VR being the next entertainment/work platform, just like Radio, TV, Computers, Phone were. But it never actually materialized. Hyperbolic growth numbers did not happen as promised. Many VR companies have come and gone and a lot of projects, including from Silicon Valley big names, have been scaled down. Companies promising massive customer deployment have pivoted into niche professional use cases.