Just one month ago, we learnt that the Chinese internet giant ByteDance, owner of the popular Tik Tok app, would acquire Pico, the third largest maker of VR headsets globally. This piece of news has created quite a buzz within the XR community as it sets the stage for head-on competition between Facebook / Oculus and ByteDance / Pico, not to mention Microsoft / Hololens and the much-rumored future launch of an Apple headset. What is the impact for professional users of the foray of Big Tech into XR? Should they rejoice or worry? Are specialized makes doomed to disappear?